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KATE LUDEMAN, PhD
Founder & CEO
Kate@WorthEthic.com
512-493-2303
As a respected and widely recognized executive coach, estimable author of 5 books, and popular public speaker, Kate Ludeman, founder and CEO of Worth Ethic Corporation, combines more than 20 years of experience working with CEO and senior executives, with a BS in engineering and a PhD in psychology, to offer a unique approach in working with analytical, data-oriented executives who want to expand their emotional intelligence, and create company cultures where people perform at their highest potential.
From her work with over 1,500 senior executives in a wide range of industries, coaching CEOs, presidents and vice presidents in the United States, Europe, Asia, Australia and South America, Kate continues to publish, speak about, and provide effective coaching to many of the world’s best-known executives.
Kate’s most recent book, authored with Eddie Erlandson, MD, and published by Harvard Business School Press, is titled Alpha Male Syndrome. An in-depth follow-up to their well-regarded Harvard Business Review article Coaching the Alpha Male, Alpha Male Syndrome chronicles the brilliant, the bad, and the ugly side of male, and sometimes female “alpha” types. Alpha Male Syndrome comes to market with significant critical acclaim including reviews and feature stories in The Financial Times of London, The New York Times, Time Magazine and the LA Times.
Kate has also authored or co-authored, Radical Change, Radical Results; The Worth Ethic, Earn What You're Worth, and The Corporate Mystic, currently in its eleventh printing.
Kate was recognized as the featured speaker at Fortune Magazine’s Summit of the Best and Most Admired Companies - 1999, and has been honored by Executive Women International with the Ma Ferguson Award for Excellence in Business. Under her leadership, Worth Ethic was named to Inc. Magazine's List of 500 Fastest Growing Companies. Kate wrote and produced Emmy-nominated, “Work-Wise,” a weekly TV column out of San Francisco, and has appeared on more than 100 television and radio programs, including a year-long segment of “Good Morning, Dallas.”
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EDDIE ERLANDSON, MD
Executive Consultant
Eddie@WorthEthic.com
512-493-2304
With a unique background as a 25-year vascular surgeon and former hospital chief of staff, and as a founder of a respected wellness program, Eddie Erlandson, senior vice president of Worth Ethic, uses his education and understanding for the science of stress and change to transform entrenched leadership style habits that inhibit teamwork, innovation and problem solving.
Eddie draws on a vast knowledge of the physiological aspects of change, challenging thousands of executives to address leadership risks, spawning executive effectiveness and high-performance organizational growth. Through the technique of Resets, Eddie helps individuals modulate their own physiology for enhanced and sustained impact as leaders.
As a former surgeon and healthcare executive, executive coach and author, Eddie is a memorable and popular keynote speaker, leadership coach and facilitator for effective and collaborative team building functions. Executive teams across industries as various as high-tech, pharmaceutical, hospitals, services, government and sports, have benefited from Eddie's contribution and approach to the Worth Ethic executive development philosophy.
Eddie, with Kate Ludeman, is the co-author of the book Alpha Male Syndrome , recently published by Harvard Business School Press. The book follows the well-regarded Harvard Business Review May 2004 article, Coaching the Alpha Male, also authored by the pair. Alpha Male Syndrome is Eddie's second book with Ms. Ludeman. The first, Radical Change, Radical Results was published in May 2003.
A self-described alpha male, Eddie has competed in 25 triathlons, 45 marathons and three ultra 100-mile marathons.
Eddie Erlandson and Kate Ludeman are married. They consult both individually and together, and live and work near Austin, Texas. They can be reached at Kate@WorthEthic.com and Eddie@WorthEthic.com or by calling 512.493.2300.
Meet Our Support Team
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